If you have reached a point in your business where you are now trying to sell your product or service in a different international marketplace, congratulations! That is an excellent step and worthy of celebration. However, as most businesses know, selling something in a foreign marketplace isn’t as easy as simply expanding your shipping operations.
Every international marketplace has different forms and standards, different ways to do business, and market. While there will also be a lot of similarities, there will be many differences as well. If you are looking to reach an international marketplace, you will have to switch some things up and branch out, but it is worth it because of the massive new supply of consumers you gain the ability to tap into.
Influencer marketing is a powerful tool that allows you to market effectively in different countries. Just about every country has social media, and with that comes social media influencers with large audiences and the ability to impact purchases.
If you are considering leveraging influencer marketing outreach to connect with a new international audience, let’s look at some steps that can be taken to ensure your outreach succeeds.
Research the Market
You’ll certainly have to do extensive research to enter any international market. With social media marketing, this will also be the same. Every country does social media a little differently. Certain countries will have completely new platforms that you will need to learn about and new demographic trends to help you connect with the right people. There are interesting trends from every country worth noting.
For example, in Indonesia, there are 92.1 million TikTok users aged 18 and above. This means the Indonesian user base is the second most significant globally. With that being the case, TikTok influencer marketing might be the best strategy to reach a broad Indonesian market.
Familiarize Yourself with the Popular Platforms
Once you’ve got a sense of which platforms are the right ones to advertise on for the specific nation you are looking to target, learn more about that platform’s different forms and trends to get the best possible results. Spend some time experiencing the platform for yourself, and if you are already familiar with it, spend time on a different part of that platform that is more relevant to the country you are hoping to target.
This might mean using a completely new platform. For example, with influencer marketing in China, there are platforms like WeChat, Weibo, Tencent Video, or Douyin. There will likely be a language barrier on many of these platforms, but there is still a lot you can glean from the visual components. Spending time on the platforms you intend to market on will provide long-term value as you understand the trends and forms of the nation you’re looking to market in.
Target Regional Influencers
Once you’ve figured out which platforms you want to utilize and learned a little more about them, it is likely time to build connections with influencers. You have options on this front. You can either utilize a local influencer marketing agency that has already established these connections or start reaching out to influencers on your own. Either way, it is important that you are targeting the right kinds of influencers.
Work with influencers situated in the market you are choosing and likely have a lot of followers in this area. Make sure that they have a solid reputation and aren’t involved in any scandals, as this could hurt your local branding. A quick Google will help you sort this out. Every country will have a range of influencers from nano and micro-influencers to macro-influencers and social media celebrities.
Get the Right Content
This will come from finding great influencers and understanding the forms of the social media channels you are looking to use. If you are connected to influencers that understand what plays well in their market, the right buttons to press, that is highly valuable. The more involved your influencers are, the better the result will likely be. This will also be dependent on your product.
If your product is a snack or food, for example, certain social media trends play well in different parts of the world. One of these trends is a mukbang video. These are videos of influencers live streaming themselves as they eat different foods, and they are incredibly popular across East Asia in South Korea, Japan, and China. Understanding the value of these different content formats will lead to better overall results.
If you are looking to scale your social media outreach to a global level, an influencer marketing firm goes a long way. Influence Hunter is a top influencer marketing agency with significant experience helping brands reach international audiences through customized, highly-effective campaigns. Contact Us Today to find out how we can help your business.