Influencers are your company’s most valuable tool
Consumers look up to and trust influencers more than anyone else
What is an influencer?
Influencers have the power to affect the purchasing decisions of others
Influencers have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who closely follow and trust their views, often making purchase decisions based on an influencer recommendation.
Influencers are more than just marketing tools
Influencers are social relationship assets with which brands can collaborate to achieve their long-term marketing objectives. Upon finding an influencer that aligns with your brand values, you can form a long-term partnership that is built on authenticity which results in higher growth for your brand.
There are four different types of Influencers
Nano Influencer
1,000 – 10,000 Followers
These people have a strong influence in their immediate community and their audiences tend to look up to them and put their full trust in them. Nano-influencers are of extreme importance to firms who make highly specialized and niche products.
Micro Influencer
10,000 to 100,000 followers
A micro influencer’s interests and expertise are generally niche and they are considered knowledge leaders in their field. They come across as relatable, believable, and are the ideal influencers for start-ups and new brands.
Macro Influencer
100,000 to 1,000,000 followers
Macro influencers are influencers with a large following but wouldn’t yet be considered celebrities. They are more targeted and affordable than using a mega influencer, yet they still appeal to a large portion of the population.
Mega Influencer
More than 1,000,000 followers
Mega influencers are more likely to become A-list celebrities on social media and in real life for talent in their own right. They are best suited to mega brands who can afford their price tag. They have a broad diversity of followers with various topics of interest and can provide a tremendous amount of reach in one post.
Three pillars of Influencer Marketing
Brand Awareness
Social Media Growth
Content Creation
Influencer Marketing is much more than just sales and conversions
Brand awareness and reach
When you pursue paid ads, there is no guarantee that people will view your content, especially with the adoption of ad blockers and public distrust for ads. With Influencer Marketing, you are guaranteed people viewing your brand and users learning more about your story, who you are, and the solutions you offer.
Drive social media growth
When influencers promote your content on their social media channels, you are more likely to get referral traffic to your social media and website. The average person is more likely to bounce from Instagram or Facebook to your website if it’s reccomended by their favorite influencers.
Enrich your content strategy
Influencers are experienced at creating captivating and engaging content for their audience to consume. You can reuse this quality content for your website, social media and advertisements. Because this user-generated content is coming from people who are actually using your proudct in their daily life, it can be less expensive and more effective than hiring photographers or models to shoot content.
Build long-term brand growth and loyalty
It takes on average seven exposures to a marketing message before a consumer makes a purchase. Therefore, Influencer Marketing is a long-term strategy as much as it is a short-term one. Engaging and partnering with an influencer can be the start of a powerful relationship. People are more likely to trust a brand when Influencers are posting frequently rather than a one-off post.
Provide value to your target audience
At the heart of marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer Marketing embraces this concept, as influencers are already in tune with the needs of the people the people that follow them.
How Influencer Hunter put Quevos in front of millions of people and helped them land on Shark Tank
Quevos wanted to target micro-influencers in the healthy food space, specifically keto influencers, fitness influencers, and health and wellness influencers in the USA. They wanted as many people to hear about their new healthy snack idea and wanted to send them directly to their website via Instagram Story Swipe ups. For this campaign, Influence Hunter sent out a 6 pack of Quevos Egg Whites of different flavors treats of the influencers choice (worth around $15), plus offered commission for any sales that Influencers brought on.
Elevate your brand to new heights with Influence Hunter
Submit the form below, and we’ll be in touch shortly!