Influencer marketing is a marketing tactic that requires some creativity. Marketers are using the platform of others to spread their company’s message and reach new audiences, and having the right kind of message makes a major difference. The more creative and compelling the content you are influencer marketing is, the higher the impact will be. Many brands are finding that using innovative marketing tactics can be a difference maker that grows your profile and boosts revenue.
There are many different ways to leverage new tactics and ideas to boost the results of your influencer marketing campaigns. By experimenting with new ideas, brands are finding that they are standing out from a crowded newsfeed and seeing more impact from their outreach. Let’s look at some exciting influencer marketing tactics brands should consider implementing into their next campaign.
Influencer takeovers are a compelling option that brands have been using for several years now. Influencer takeovers are when brands give control over their branded social media profile to a selected trusted influencer. The influencer will answer questions, show off products, and generally act as an ambassador for the brand. The takeover is promoted by both the brand on their page and the influencer on their page.
Influencer takeovers require only one influencer, but that influencer takes on a big responsibility. For best results, brands should consider an influencer they’ve worked with in the past or someone with a big following that they can trust with a larger project. Typically, the influencer will answer questions, demonstrate products, and more.
Branded filters are a fun and creative form of influencer marketing. This works only on certain platforms, such as Snapchat, Instagram, or TikTok, where filters are a big part of the content. Brands can create custom filters that align with their brand, including logos, products, and more, and use influencer marketing to get an array of influencers to post with the filter. This could inspire other social users to post their own content with the filter.
Custom filters require graphic design elements, but they are a fun and exciting way to get user-generated content and spread your brand image. Filters aren’t shoppable, but they are an effective way to get exposure. Creating a filter on Snapchat or other platforms isn’t especially difficult either.
Contests are a social tactic many brands have been using for years because they are simple, effective, and create a lot of buzz. How it works is that brands will announce a giveaway or a contest on their branded social page. The giveaway will typically be for product, and to enter, social accounts have to either comment and tag a friend or share on their social story. To spread the word about the contest, brands can pay influencers to repost the contest.
Contests help brands spread their image and product across social media. They leverage user-generated content to give brands a massive platform. Brands can run these contests without influencers, but it spreads the message much more effectively with influencers.
Live Streamed Demos
Live streaming is all the rage right now. Platforms like Twitch are centered on this medium, and social platforms like Instagram, TikTok, YouTube, and Facebook all have live streaming features. Brands should consider using this medium with their influencer marketing outreach because it is incredibly popular. Consumers love the authenticity and interactive nature of a live stream.
To use live streaming in your influencer marketing, find an influencer with an engaged audience that uses live effectively. You can recruit them to do live streams showing off your product in a haul-style video or demonstrating it. Platforms like TikTok and Instagram are both adding features that will make these live streams shoppable, which will make this medium even more effective.
Whitelisting is an influencer marketing tactic that some believe will define the industry’s future. It can be done through Facebook or Instagram, and how it works is that brands will reach a partnership with an influencer and run a sponsored ad through their account. The ad will have the name of the influencer attached and show up on users’ feeds as though it was posted from the influencer’s account, although it will say sponsored on the top.
The influencer whitelisting posts can show up on the feed of people that don’t follow the influencer, as they are ads. They can be targeted according to location, demographic, or even lookalike audiences. It is a powerful new form of influencer marketing with a broader reach and better analytics.
Working with influencer marketing firms can take your social outreach to the next level. Influence Hunter is a top influencer marketing agency that has helped brands from major corporations to rising start-ups develop high-performing, customizable campaigns. Contact Us Today to find out how we can help grow your business.