Influencer marketing is all about fit. Whether you are utilizing YouTube, Instagram, or TikTok influencer marketing, one of the big factors that will define the success of your campaign is how well the influencer you are using in your campaign fits with your brand. Every brand is offering something different, which means their target audience will be different as well. Having an influencer or content creator that aligns with the audience you are targeting will make a massive impact on the success of your campaign.
Finding these right influencers is not easy, but it is incredibly important. Whether it is an influencer whose personality aligns with your brand or whose audience you are directly trying to target, this should be a significant consideration before you launch a strategy.
While not every brand will be able to afford to work with major celebrities, there are many examples of brand-celebrity collaborations that show the importance of a good fit in influencer marketing. Let’s look at five examples of celebrity-brand collaborations that have been the perfect fit for both sides.
Matthew McConaughey and Lincoln
Matthew McConaughey was long known as an actor who primarily starred in rom-coms before pivoting his career into one of the top dramatic actors in Hollywood. One of the movies that helped him do this was The Lincoln Lawyer, a movie about a lawyer working out of his Lincoln car. This made him a natural fit for a partnership with the brand themselves.
McConaughey has now been partnered with Lincoln for nearly a decade and helped boost the brand’s sales following a 32-year-low in 2013. He has starred in buzzy social media ads and helped transform the Lincoln brand identity to a cooler and more relevant image.
Travis Scott and McDonald’s
Travis Scott is one of the biggest rap artists on the planet and was seeking a way to further monetize his status. McDonald’s was looking for a way to appeal to the youth and create social media buzz. It was a natural fit for the two, and McDonald’s launched their Cactus Jack meal, which included some of Scott’s favorite items and Scott-created merchandise.
This initiative blew up on social media. It became a trend to say lyrics from Scott’s songs when ordering the meal, and McDonald’s got the traction they had hoped for. McDonald’s saw its sales jump significantly, and Scott saw a reported $20 million from the brand collaboration.
Charli D’Amelio and Dunkin’ Donuts
Charli D’Amelio is the most followed person on TikTok, a Gen Z icon in the making. She has millions of followers across platforms, her own family reality show, and a reach with younger audiences as powerful as they come. She had previously spoken about her genuine love for Dunkin’ Donuts, and, spotting an opportunity to capitalize on this golden opportunity, Dunkin’ Donuts partnered with her.
D’Amelio and Dunkin’ Donuts collaborated to create The Charli, a specialty drink created just the way D’Amelio likes it. D’Amelio promoted the partnership through her social media, and everyone reaped the benefits. Dunkin’ saw massive sales increases and even continued the collaboration with a merchandising release.
Nick Offerman and Lagavulin
Nick Offerman is a comedy actor that has rocketed to fame in recent years. He is best known for his portrayal of Ron Swanson in Parks and Recreation. He plays a stoic, manly, all-American type who loves whiskey and peace and solitude. Spotting an opportunity to leverage the recognizable character to work on their behalf, whisky brand Lagavulin released a video of Offerman sipping their whisky in complete silence next to a fireplace for 45-minutes.
The video was a viral sensation that brought a lot of attention to Lagavulin. Since then, Offerman has continued his collaboration with this brand and is the face of their business.
Chris Paul and State Farm
When people think about insurance, they want an insurance company that is dependable and willing to lend them an assist during hard times. For basketball fans, few players come to mind more often when you hear the words assist and dependable than Chris Paul. Chris Paul is the point guard that has racked up great passes throughout his more than 15-year-long career. It was a natural fit for a partnership with State Farm.
Paul has played a starring role in State Farm commercials for years as one of their key athletic sponsors. The ever-dependable Paul has been a huge part of their advertising, and he is an ideal fit for his pre-established reputation with sports fans as a player to rely on.
If you want to launch your social media outreach into the stratosphere, partnering with an influencer marketing firm will help you hit the ground running. Influence Hunter is a top influencer marketing agency with years of experience helping brands from international corporations to fledgling start-ups launch high-performing influencer marketing campaigns. Contact Us Today to find out how we can help grow your business.