When marketing with influencers, always remember that there are several crucial steps to follow. Without these steps, the influencer campaigns you’ve developed will be unsuccessful in their missions.
Step One: Form a Strategy
Before beginning your marketing campaign, the first step is to create a plan that communicates your goal efficiently and effectively. Cover all bases and have a total understanding of the product you’re trying to promote. Ensure that your plan covers the following points:
Budget. Plan on how much you’re willing to spend on the marketing campaign. This includes freebies given to the influencer or promotional codes provided to the community. Have a clear budget that you’re willing to spend, and always be open to working around the budget.
Results. Ensure that you have a clear understanding of the results you wish to receive by the end of the campaign. Always calculate the time it takes to formulate blogs and consider the possibility that the blogs won’t receive immediate feedback.
Demographics. Keep in mind the specific audience you’re hoping to acquire through the campaign. This includes age ranges, wealth, gender, and specific organizations.
Timing. Ensure you understand what times during the week you want to promote. Consider what times you believe are relevant to your campaign and target demographic.
Whitelisting. Considering the option to have influencer whitelisting. Whitelisting influencers ensures a risk-free process that allows the brand to securely post content to its standards.
Step Two: Find an Influencer
Ensure that you discover an influencer who meets your criteria and can follow through with your guidelines. Finding the right individual for your campaign is crucial in ensuring that the campaign succeeds. A larger community doesn’t always mean that they’re the preferred choice for marketing. While follower count is an essential factor to consider, recognize that quality rules quantity.
Before contacting the influencer, go through their account and learn more about them. Learn about the content they enjoy posting and how the influencer typically engages with their community. Grasping a firm understanding of the individual you hire will give you an edge in creating content.
Step Three: Contact the Influencer
Once you have discovered an influencer who meets your standards, contact them via email or direct message. Explain to the influencer who you’re representing and send them the strategy you have planned. Give them every detail available so they can comprehend the campaign ahead of them.
This is also a time for both parties to give their opinions about the campaign. The influencer you’re collaborating with knows their consumers more than anything. They have a deep understanding of how their community functions. Consider what your influencer has to say and give them room for creativity.
Step Four: Collaborate With the Influencer
Once you have found an influencer, you can officially begin your campaign. Depending on your campaign strategy, the influx of posts will vary. Always ensure you’ve given each post ample time to show results.
Step Five: Optimize the Campaign
During the campaign, take the time to notice how consumers are engaging with your posts. If engagement is absent, then optimize your strategy. While sticking to your plan is essential, it’s also reasonable to remember that change is inevitable. Not all methods are foolproof. There will be areas that need shaping.
Step Six: Review the Results
After the campaign has ended, review your results. Consider the time spent on creating the campaign and gauge whether you believe it was a successful experience. Your campaign may not be successful the first time around. However, that doesn’t mean it was all futile. Recall what you have learned from this experience and use it when planning the next marketing campaign.