See how Influence Hunter helped Transformer Table go viral and break the internet.
total impressions
engagements
in website visitors
generated in sales
As seen in
The Video That Broke The Internet. (116M+ VIEWS)
Imagine 100,000+ new Instagram followers, millions of dollars in sales, and more views than a super bowl commercial. All from just 1 video. That’s exactly what happened for Transformer Table. Through Influence Hunter’s help, an influencer known as @Mynameisrasha posted a reel that went so viral, it completely broke the internet with a whopping 116 million views. It was the 8th more viewed reel in the history of Instagram Reels and the #1 MOST VIEWED INFLUENCER REEL OF ALL TIME.
Campaign Overview
Transformer Table is an innovative startup that creates multifunctional furniture that adapts to you. They approached Influence Hunter to help with creating brand awareness for their table that can transform into 6 different sizes and seat 1-12 people.
Determining the right audience
For this campaign, we decided to target mid-tier and macro influencers in the Home Decor and Lifestyle spaces. Specifically, we were looking for creators with 100K-1M following. We wanted to show people using the Transformer Table in their home and demonstrate the functionality and flexibility of the product.
Finding the best influencers
The goal of the campaign was to get high-quality influencers with good engagement posting Instagram Reels and Tik Toks. As both of these forms of content have major virality potential, we felt that we wanted to take as many swings as possible and hopefully knock a few out of the park.
Creator Content
Campaign results
new followers
engagements
in website visitors
generated in sales
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