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Discover how Influence Hunter helped Jimmy Bars work with over 260 lifestyle influencers

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Jimmy Bars was started by a brother and sister, Jim and Annette Simon.

They realized most of the protein bars out there were either not as healthy as they pretended to be or tasted horrible so they decided to try it their own way. They launched Jimmy Bars to provide consumers “bars with benefits” which included functional ingredients such as Collagen, Guarana Caffeine and immune boosting fruit!


Jimmy Bars had success getting into stores but wanted to grow their e-commerce and social media

In order to do so they partnered with Influence Hunter to get their delicious protein bars into the hands of influencers. They decided to target micro-influencers in the health and wellness, food and fitness segments to grow their brand in the USA and Australia. They wanted as many people to hear about their bars with benefits so they gifted influencers a 12 pack of a flavour of their choice.

Influence Hunter was able to find Jimmy Bars over 260 influencers to work with over a 6 month campaign.

Over 3 Million people were able to see Jimmy Bars and Jimmy Bars was able to repurpose the influencer content across their social media website and advertisements. Jimmy Bars was able to utilize their increased brand awareness to increase e-commerce conversions as well as retail purchases from customers who had seen them on social media.

Campaign Overview

Determining campaign objectives

Jimmy Bars wanted to grow their e-commerce and social media presence. They decided to target micro-influencers in the health and wellness, food and fitness segments to grow their brand in the USA and Australia.

Kickstarting the campaign

After determining Jimmy’s objectives, Influence Hunter reached out to a large quantity of micro-influencers, offering them a 12 pack of a flavour of their choice so they could see for themselves how delicious and nutritious their bars were.

Accelerating results

Jimmy Bars was able to utilize their increased brand awareness to increase e-commerce conversions as well as retail purchases from customers who had seen them on social media to drive a 30% lift in e-commerce sales.

260+ user-generated content

Campaign results

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people reached
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e-commerce growth

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total impressions

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influencers worked with

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campaign duration

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