Hoselink solves the problem of kinked and tangled hoses with a sleek design and automatic retraction. They wanted to target a very niche audience of gardeners and landscapers. Influence Hunter employed a hybrid approach for this campaign by gifting Hoselink products to micro influencers with a following of less than 100k, while pursuing paid partnerships with large influencers (100k-1M+ followings) to get the best bang for Hoselink’s buck.

Content creation should never be one-dimensional and have a ‘one size fits all’ approach. Influence Hunter helped Hoselink target influencers in various mediums and get a diverse mix of content including everything from YouTube videos, Instagram Reels, and even Podcast appearances. This helped maximize the success of the campaign and provided Hoselink with the option of leveraging a vast range of user-generated content for their advertising.

We collaborated with several YouTubers and Instagramers who produced high-quality video content that reached the masses. The best part is, this content doesn’t have an expiry like story posts and will remain for years to come for consumers to enjoy.