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Discover how Influence Hunter helped Honest Paws raise awareness for their product

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Honest Paws was created in order to help pets everywhere live healthier and happier lives.

There are millions of pets each year that are suffering and their owners have to pay huge amounts of money for medication that is not guaranteed to work. After endless research, Honest Paws was able to create CBD products that help pets with pain relief, mobility, calmness and overall wellness.

Honest Paws wanted to spread the word about their revolutionary products by having influential individuals try their product.

They decided to partner with Influence Hunter to find micro-influencers in the pet space to gift them 2 free products of their choice. They wanted as many influencers as possible trying their products, and people all over social media to engage with their posts.

Influence Hunter was able to source 600 relevant influencers to work with Honest Paws.

Their posts reached almost 10 Million people and had almost half a million engagements. Honest Paws was able to use the content to then spread across their online ecosystem and reduce the cost of hiring photographers and models. Many of the influencers involved in the campaign also became long term customers for Honest Paws. Honest Paws was able to leverage the influencer content and brand awareness to become the market leader in the CBD for pet space.

Campaign Overview

Determining campaign objectives

Honest Paws wanted to find as many micro-influencers as possible in the pet space, and get them trying their products, and also reach people all over social media to engage with their posts.

Kickstarting the campaign

After determining Honest Paws’ objectives, Influence Hunter reached out to a large quantity of micro-influencers, offering them 2 free products of their choice in exchange for posting content. Honest Paws was able to use the content to then spread across their online ecosystem and reduce the cost of hiring photographers and models.

Accelerating results

Many of the influencers involved in the campaign also became long term customers for Honest Paws. Honest Paws was able to leverage the influencer content and brand awareness to become the market leader in the CBD for pet space.

900+ user-generated content

Campaign results

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post engagements

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