Discover how Influence Hunter helped Honest Paws raise awareness for their product
pieces of content
post engagements
influencers worked with
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Honest Paws was created in order to help pets everywhere live healthier and happier lives.
There are millions of pets each year that are suffering and their owners have to pay huge amounts of money for medication that is not guaranteed to work. After endless research, Honest Paws was able to create CBD products that help pets with pain relief, mobility, calmness and overall wellness.
Honest Paws wanted to spread the word about their revolutionary products by having influential individuals try their product.
They decided to partner with Influence Hunter to find micro-influencers in the pet space to gift them 2 free products of their choice. They wanted as many influencers as possible trying their products, and people all over social media to engage with their posts.
Influence Hunter was able to source 600 relevant influencers to work with Honest Paws.
Their posts reached almost 10 Million people and had almost half a million engagements. Honest Paws was able to use the content to then spread across their online ecosystem and reduce the cost of hiring photographers and models. Many of the influencers involved in the campaign also became long term customers for Honest Paws. Honest Paws was able to leverage the influencer content and brand awareness to become the market leader in the CBD for pet space.
900+ user-generated content
Campaign results
pieces of content
post engagements
influencers worked with
campaign duration
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