Influencer marketing is about reach. It is about leveraging the reach of people with massive social media followings to connect with more prospects. Every influencer will have different follower counts, engagement rates and come with different influencer marketing costs. If you want to keep your budget tight, using micro-influencers makes sense. But if you have a high budget and want to make a massive impact, a mega influencer may be a logical next step.
Whether you’re focusing on YouTube, Instagram, or TikTok influencer marketing, every platform has social media influencers that have risen to the top to become social media celebrities. A single post from a celebrity influencer will have massive costs associated with it. These people are the most costly social media stars, with huge audience sizes and a large value associated with their image and recommendation.
Let’s look at the ten Instagram influencers or celebrities with the highest average cost for influencer posts, using data from Influencer Marketing Hub.
10. Kendall Jenner
Kendall Jenner is a superstar model, and influencer and not the only member of the Jenner/Kardashian clan set to make an appearance on this list. Jenner has a significant follower count of 211 million followers, making her one of the most-followed people on the platform. A post from Jenner won’t come cheap. Her typical rate is between $345,944-$576,574. She is a young and hip superstar with huge brand elevation potential.
9. Justin Bieber
Justin Bieber is one of the most popular artists in the world right now. He achieved a level of influence most pop stars don’t ever hit before he even turned 16. The Canadian pop star has a substantial following on social media, with 214 million followers. He is in that rare influencer tier where he can demand a substantial amount of money because of the value associated with his brand and image. He gets $363,471-605,786 for a social post.
8. Beyoncé Knowles
Beyoncé, or Queen B as she is known to her legion of devoted fans, is one of the most famous and lauded musical artists alive. She is a pop star that has spent multiple decades being a celebrity. She is extremely influential and doesn’t post as often on Instagram as her contemporaries on this list. It is exceedingly rare that she posts sponsored content to her 230 million followers, so a post from her will cost between $383,813-$639,689.
7. Lionel Messi
Since the mid-2000s, Lionel Messi has been hailed as one of the greatest soccer players of all time. First for Barcelona and now for Paris Saint-Germain, Messi has dominated the competition. He is massively popular across Europe and South America in particular, so brands with a high budget looking to utilize his audience size from around the world can pay $459,340-$765,567 to get a post to his 298 million followers.
6. Kim Kardashian
Kim Kardashian is one of the people most responsible for creating influencer culture. She started as a pseudo-celebrity, “famous for being famous.” She is now a ubiquitous social media and pop culture superstar that has played a major role in branding her family into billionaires. A post from Kardashian will cost from $469,076-$781,793. She has a massive follower count of 276 million and has reached the highest celebrity level imaginable.
5. Selena Gomez
Selena Gomez has been famous since her days as a Disney superstar, and she has only continued that trajectory. She is now a famed pop star who closely associates with beauty brands and more, and she receives incredible social engagement. Gomez has 287 million followers. A single post from Selena Gomez would cost a brand between $483,972-$806,620.
4. Kylie Jenner
Kylie Jenner grew up as the Kardashian family was turning into reality show superstars, and she has parlayed that success into a lucrative career as a businesswoman and influencer. She has started multiple beauty brands that have led to her reaching billionaire status before 25. Jenner has 298 million followers, and for a post to this massive audience, brands will have to pay between $491,789-$819,648.
3. Ariana Grande
Ariana Grande’s pathway to fame started when she starred on the Nickelodeon TV show Victorious and has continued to the point where she may be the most in-demand female pop star in the world. She has numerous smash hit albums and songs and is a huge social media presence. She has 288 million followers and legions of devoted fans, and a post from her Instagram page will cost between $500,077-$833,461.
2. Dwayne “The Rock” Johnson
Starting from his early days as a WWF wrestling star, Dwayne “The Rock” Johnson has always had charisma. He’s parlayed that charisma into being one of Hollywood’s biggest current icons. He is also a beloved social media star that often associates with fitness brands because of his massive physique. Johnson is a charming follow, and he has 287 million followers that agree. A sponsored post from Johnson will run a brand anywhere from $504,790-$841,317.
1. Cristiano Ronaldo
Lastly, topping the charts, we have the world’s highest value influencer: Cristiano Ronaldo. Ronaldo is one of the legends of world soccer, a goal-scoring machine who played most of his career at Real Madrid. He is an international celebrity, recognizable on every continent, and has posted some of the most liked pictures in Instagram’s history. He is the most followed Instagram individual globally, with 387 million followers. That is almost 90 million more than the second-place Kylie Jenner. A post from Ronaldo will not come cheap, but he does consistently post sponsored content. He charges anywhere from $619,497-$1,000,000 for an Instagram post.
If you’re looking to build out your influencer marketing capabilities, working with a top influencer marketing agency is the best way to do it. Influence Hunter is an influencer marketing firm with years of experience helping brands create high-performing, highly customizable campaigns. We have worked with businesses across industries to develop campaigns that deliver on strategic goals. Contact us today to find out how we can help your business.