How Influencer Marketing can save your company
Traditional online advertising doesn’t cut it anymore. Business Insider estimates that by the end of 2018, 30% of internet users will be using ad blockers. This means your company’s ads won’t even display for 1/3 of the people you target. Meanwhile, influencer marketing campaigns generate $6.50 for every dollar spent.
Businesses Need to Evolve
Technology and the way people behave is constantly changing and businesses need to keep up. Nowadays, almost 70% of millennials are influenced by the recommendations of their peers in their buying decisions. Additionally, 40% of millennial YouTube audiences feel that their favorite YouTubers understand them better than their friends. Youtubers have an incredible amount of influence on their audiences, especially their younger audiences. Why not partner with or sponsor a youtubers video(s) and get your product exposed to an engaged target market?
Online Advertising is Expensive
Facebook, Google, and other online marketing sites are becoming more and more expensive as companies try to bombard online audiences with ads. The simple fact is that customers don’t want intrusive ads
Attract New Customers
Brands who are growing stale can attract and find new customers by partnering with influencers in their industry.
Consumers Trust Influencers
Influencer Marketing is done by people who consumers choose to follow and look up to. These are thought leaders and that is why what they say is important.